EST. 2024 JAIPUR CITY

Royal Heritage. Modern Soul.

Where the legacy of the Pink City meets the aspirations of the modern woman. Discover affordable luxury, redefined.

Born in the Pink City

Deep within the heart of Jaipur, where every lane echoes with stories of kings and queens, Tulsi Gems & Jewels was born. We are not just a brand; we are a bridge between the regal past and the accessible future.

Named after the sacred 'Tulsi', representing purity and devotion, our philosophy is simple: Luxury should not be a privilege, but a celebration. We have built this brand from the ground up with a singular dream—to bring the grandeur of Kundan and Polki to the everyday wardrobe. Whether it is a grand wedding or a quiet evening soiree, our jewellery is designed to be the armor of elegance for every woman.
From Sketch to Reality

A Sanctuary of Art

Our atelier is where magic happens. It begins with a thought—a sketch inspired by the arch of a palace window, the feather of a peacock, or the geometric lines of modern architecture. But a design is only as good as the hands that craft it.

We house a dedicated team of master artisans (Karigars) who have inherited their skills through generations. Each piece is hand-set, plated, and polished with the same rigor used in real gold jewellery. From digital modeling to the final rhodium finish, every step is a testament to our obsession with quality. We don't just manufacture; we create heirlooms for the future.
Craft 1
Craft 2
Craft 3

The Roots & The Wings

Every great structure needs a strong foundation and a vision to reach the sky. Tulsi Gems & Jewels is the synergy of a dynamic Father-Son duo who have united two eras of business thought.

They are the force behind our work, and their journey of determination reminds us that while we may travel globally, our soul will always remain in Jaipur.

Placeholder Founder
Pradeep Khandelwal
Co-Founder
Placeholder Founder
Shubham Khandelwal
Co-Founder